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It’s a video that will leave some viewers deeply worried. “It’s becoming increasingly difficult to imagine Britain getting through the next few years without a rise in political violence.”
It goes on: “If a Reform government pushes through its agenda, resistance from those ideologically opposed to that direction could severely undermine national stability.”
If this doesn’t sound like a ringing endorsement for Nigel Farage’s party, it’s not meant to be, of course. It’s a promotional video to sell gold bullion. Gold-movers often benefit from fears over the state of the economy and the wider nation.
What makes this promotional material different, however, is that the firm’s most high-profile ambassador is none other than Clacton MP Nigel Farage.
The video from Direct Bullion, titled ’50-Year Crisis Repeating?’, is riddled with grim warnings about the state of British politics. And it puts some of the blame – or perhaps, for the firm, opportunity – at the door of the right-wing party.
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Nigel Farage is a brand ambassador for Direct Bullion, and has declared four payments from the company totalling £685,500 since December 2024.
These latest revelations suggest that Farage has been paid nearly £700,000 by a company whose marketing appears to treat the political division he is associated with – and the expected disorder that would result if he became Prime Minister – as a commercial opportunity to exploit.
The video asks if “sterling can survive what’s coming.”
Amid a jaunty musical backdrop, it goes on: “Nigel Farage has said that if elected, his government would withdraw Britain from the European Convention on Human Rights and build migrant detention centres in areas that vote Green. When asked about the possibility of violent protest from left-wing opponents, Farage appeared undeterred.”
The narrator adds: “The risk of political unrest would become far more serious” under Reform’s plans – similar to the “poll tax riots of 1990”.
In the minds of gold-sellers Direct Bullion, the scenario is a reason for viewers to buy physical gold.
After being alerted to the video, Byline Times put some questions to Farage and Reform UK:
Does Nigel Farage remain a paid brand ambassador for Direct Bullion, and has he received or been promised any further payments beyond the £685,500 declared?
Are any of his payments linked to Direct Bullion’s sales or performance?
Was he aware of the 12 May video before publication, and did he or his representatives see or approve it?
Why does he accept payment from a firm whose promotional material tells customers that his own party taking power would raise the risk of civil unrest – and does he think that is appropriate for a serving MP and party leader?
Has he asked Direct Bullion to withdraw or amend the video? If not, why not?
How does he reconcile more than £600,000 in outside earnings, and the time this role requires, with his duty to give priority to his constituents in Clacton?
Does Reform UK have any other financial relationship with Direct Bullion or its directors?
We have not received a response.
A December 2024 payment of £189,300 from Direct Bullion to Farage was for a “maximum” of four hours’ work per month, according to the MP. “It also includes payment for work undertaken prior to my election,” he stated in his register of interests.
When £91,200 came in just a few weeks later, on 6 January 2025, Farage said again it was for four hours’ work per month. Then when £135,000 landed in October 2025, Farage stated it was for four hours’ work per month “over the cour…